【摘要】 "后现代"作为一种世界性的文化思潮,已经渗透到当代大众文化的不同主题之中,而体育作为一种大众文化,在其传播的过程中亦受到"后现代"思想大潮的影响。运用质性研究的方法,对"后现代"视域下体育传播的狂欢化、媒介奇观、视觉文化等主要特征进行了思辨和解析。当代体育传播的狂欢化体现在大众性、无等级性和仪式性;媒介奇观既体现了体育自身的力与美,也打造了以女性为消费符号的情欲奇观和体育明星奇观;视觉文化体现出多视点、超视角、时空转移的方式,形成令人瞩目的文化传播镜像。更多还原

【Abstract】 As a worldwide cultural trend,postmodernism has penetrated different themes of contemporary mass culture. Sports,as a kind of mass culture,is also influenced by the tide of postmodern thoughts in the process of its dissemination. Using the method of qualitative research,this paper analyzes and speculates on the main characteristics of sports communication such as carnival,media spectacle and visual culture in the post-modern perspective. The carnival of contemporary sports communication is reflected in the popularity,no hierarchy and ritual; The media spectacle not only reflects the power and beauty of sports itself,but also creates the erotic spectacle of female consumption symbol and the spectacle of sports stars. Visual culture reflects the way of multi-perspective,super-perspective and space-time transfer to form a remarkable culture communication mirror image.更多还原