节点文献
智能化配送末端的智能快递柜使用现状调研及满意度影响因素研究
Research on the Current Situation of Using Smart Express Cabinet at Smart Distribution Terminals and the Influencing Factors of Satisfaction
【摘要】 在经历了各大企业疯狂扩张的初期阶段之后,智能快递柜当前的发展遇到了瓶颈期,巨额亏损使得不少企业放弃市场。如何破解当前困局成为改变智能快递柜未来发展趋势的关键。文章对国内智能快递柜使用与发展现状进行了调研,从顾客满意度角度入手,通过问卷、实地调研结合的形式,了解国内顾客对于智能快递柜使用中实际产生的各类问题以及对其服务的满意度分布,通过定量计算不同因素对于顾客满意度的影响力,得出发展增值服务能在最大程度上提升顾客满意度的结论,为智能快递柜未来发展提供参考方向。
【Abstract】 After the initial stage of crazy expansion,the development of smart express cabinet has come to the bottleneck period. Many enterprises give up the market due to huge losses. Solving current difficulties becomes the key to changing the future development trend of smart express cabinet. This paper analyzes the problems and customer satisfaction in the use and development of smart express cabinets in China as of May 2020. Quantitative calculation is used to analyze the influencing factors of customer satisfaction,and the results show that the development of value-added service can enhance customer satisfaction to the greatest extent,thus providing reference for the future development of smart express cabinet.
【Key words】 smart express cabinet; customer satisfaction; service quality; multiple linear regression analysis;
- 【文献出处】 供应链管理 ,Supply Chain Management , 编辑部邮箱 ,2020年08期
- 【分类号】F259.2
- 【被引频次】5
- 【下载频次】1303