【摘要】 供应链学习成为跨国公司获取竞争优势的新源泉。许多国际著名企业(如微软、IBM、宜家、丰田等)已开始将供应链学习引入自己的管理战略中来谋求企业的稳定持续发展。供应链企业的主观态度、学习能力同绩效提升存在正相关关系,但供应链成员的主观心理因素、关系网络结构同学习合作策略选择的关系还有待研究。文章以供应链学习理论依据为基础,通过已有案例归纳供应链的学习网络,引入经验加权吸引力(EWA)学习模型到供应链学习的博弈机制之中,采用MATLAB仿真的方法对博弈模型进行检验,进而归纳出网络结构、主观态度的相关变量对供应链学习的影响机制。更多还原

【Abstract】 Supply chain learning( SCL) has become a new source of competitive advantages for multinational companies. Many well-known international companies,such as Microsoft,IBM,IKEA,Toyota,etc.,have begun to introduce SCL into their own management strategies to seek stable and sustainable development of their enterprises. There is a positive correlation between the subjective attitude and learning ability of supply chain enterprises and their performance improvement,while the relationship between the subjective psychological factors of the supply chain members,the relationship network structure and the choice of learning cooperation strategies remains to be studied. Based on the theoretical basis of SCL,the SCL network is summarized through existing cases,and the experience weighted attraction( EWA) learning model is introduced into the game mechanism of SCL. The game simulation model is tested by MATLAB simulation,and then the influence mechanism of the variables related to the network structure and subjective attitude on SCL is summarized.更多还原