【摘要】 基于制度理论,从平台组织视角出发,探究农民合作社如何帮助非正式创业者从非正规市场转移到正规市场,以实现小农户与大市场的有机衔接。通过对5家农民合作社的市场进入过程进行分析,研究发现:农民合作社多阶段、多层面的平台组织功能促进了非正式创业农户的正规化过程——"思维启发—能力构建—关系重塑—市场合法性";同时,正规化过程是连续且脆弱的,会受到农户个体经营绩效、关系网络以及包容性市场、赋权性政策的影响。更多还原

【Abstract】 Based on institutional theory and platform organization view, this paper explores how farmers cooperatives can help informal entrepreneurs transition from informal to formal market. By analyzing the market entry process of five farmer cooperatives, the results showed that the multi-stage and multi-level institutional strategies of rural cooperative organizations can promote the formalization process of informal entrepreneurs(i.e., thinking inspiration—capability building—relationship orchestration—market legitimacy). Nevertheless, the formalization process is continuous and fragile, and it will be affected by the business performance, relationship network, inclusive market and empowerment policy.更多还原