【摘要】 中国正从展览大国向展览强国迈进,积极借鉴国外优秀研究成果,加强国内展览会理论研究,有助于展览业更好地服务国民经济和社会发展全局。文章以Web of Science和CSSCI数据库中的648篇商贸类展览会研究期刊文献为对象,运用CiteSpace软件绘制展览会研究的关键词共现网络图谱,厘清了中外商贸类展览会的研究主题,并分析其研究差异。研究表明:英文文献中的展览会研究视角多元,学者们分别从营销学、旅游学和经济地理学视角对参展商绩效、世博会影响和临时性集群等主题进行研究;中文文献以经济学和旅游学为主要视角,研究主题包括会展经济、会展旅游和政府主导型展会等。最后,文章指出国内学者应加强商贸类展览会的核心功能研究和政府主导型展会的特色研究。更多还原

【Abstract】 At present, China’s trade-show industry has entered a new stage of transformation and upgrading. China is moving from a big trade-show country to a trade-show powerhouse. However, the theoretical research of Chinese trade-shows still lags behind the needs of practical development. Therefore, it is urgent to systematically sort out the research progress of the trade-show, so as to provide reference for the academic research of the trade-show. The article uses CiteSpace software to draw the knowledge map of trade-show research, systematically sort out the 648 trade-show research literatures collected in the core database of Web of Science and CSSCI database, so as to clarify the theme of trade-show research at home and abroad, and explore the differences and the reasons for their existence of domestic and international trade-shows research. The research found that:(1) The foreign research perspectives are diversified, and scholars study the topics of exhibitor performance, Expo impact and temporary clusters from the perspectives of marketing, tourism and economic geography;(2) The perspective of domestic trade-show research is single. Economy and tourism is the main subject perspective, and research topics include exhibition economy, exhibition tourism and government-led trade-shows.(3) There are differences in research perspectives at home and abroad. The research perspectives of foreign trade-shows are diverse, including marketing, tourism, economic geography, etc. The research perspective of China’s exhibitions is single, and most of the research is based on economy and tourism.(4) There are differences in research content between domestic and foreign trade-show research: Firstly, the starting point of trade-show research is different. Foreign trade-show research begins with the discussion of exhibiting performance,while domestic trade-show research beginning with the discussion of exhibition economy. Secondly, the focus of the trade-show is different: foreign countries observe the role of trade-shows from multiple angles, marketing scholars regard trade-shows as commodity promotion tools. Economic geographers regard trade-shows as knowledge acquisition tools, and tourism scholars regard trade-shows as tourism attractions, while China trade-show research only focuses on the research on the association role of trade-show industry, and discusses the positioning of the government in the trade-show industry in light of the actual national conditions of China’s trade-show industry development. In the future, domestic trade-show research should focus on the characteristics of domestic trade-show research on the basis of narrowing the gap with foreign research. Firstly, we should learn from foreign achievements and perfect the theoretical research system of domestic trade-shows. Secondly, accelerating the theoretical research of Chinese characteristics trade-shows based on China’s national conditions. Finally, focusing on the frontiers of reality and leading the research trend of international and domestic trade-shows.更多还原