【摘要】 强势零售商压低收购价会损害农户利益。对此,就弱势农户自利公平关切和Nash讨价还价公平关切两种情形,采用主从博弈方法研究了农户公平关切对农产品供应链运营效率的影响。结论表明,农户自利公平关切下的收购价最高,Nash讨价还价公平关切下的保鲜努力水平最高。无论农户是何种公平关切,保鲜努力成本分担契约都不能实现供应链协调。如果农户独自承担保鲜努力成本,只有Nash讨价还价公平关切能改善供应链系统利润。更多还原

【Abstract】 The farmers’ interests are hurt when the powerful retailers offer a depressed price. To solve this problem,considering weak farmers’ self-interest fairness concerns and Nash bargaining fairness concerns, the effect of the farmer’s fairness concerns on operation efficiency of agri-food supply chain is studied using Stackelberg game theory. The conclusions indicate that the purchase price under self-interest fairness concerns is highest, and the preservation effort level under Nash bargaining fairness concerns is highest. Whatever fairness concerns the farmer has, the freshness-preservation effort cost sharing contract cannot coordinate supply chain. If the farmer alone bears the freshness-preservation effort cost,Pareto improvement for supply chain system’s profit can be implemented just under farmers’ Nash bargaining fairness concerns.更多还原