【摘要】 随着时代的不断进步,人们生活水平越来越高,体验经济快速发展的同时,体验营销成为一种新型的营销方式。一方面,由于消费方式的转变和生活观念的变革,人们注重旅游的体验性和舒适性,而不是单纯考虑出行价格;另一方面,当前我国国际旅行社面临着国内外的双重压力,激烈的竞争迫使众多旅游企业开始寻求新的旅游方式和营销模式,开始运用体验营销的理念,满足旅游者的感官体验和情感需求,充分调动客户的积极性。本文通过描述当前我国国际旅行社的现状,探讨我国国际旅行社未来如何更好地运用体验营销对现有状况进行改善,能够促使国际旅行社更好发展。更多还原

【Abstract】 With the continuous progress of the times,people’s living standards are getting higher and higher,and with the rapid development of experience economy,experience marketing has become a new type of marketing method. On the one hand,due to changes in consumption patterns and changes in life concepts,people focus on the experience and comfort of travel,rather than simply considering travel prices. On the other hand,my country’s international travel agencies are currently facing dual pressures at home and abroad. Fierce competition has forced many tourism companies to seek new travel methods and marketing models,and begin to use the concept of experience marketing to meet the sensory experience and emotional needs of tourists. Fully mobilize the enthusiasm of customers. This article describes the current status of my country’s international travel agencies and discusses how my country’s international travel agencies can better use experience marketing to improve the current situation in the future,which can promote the better development of international travel agencies.更多还原