【摘要】 德州是山东省唯一被纳入京津冀协同发展纲要规划的城市,其城市形象及其传播亟需改善,以提升在京津冀的知名度和影响力.当前德州城市形象塑造和传播存在理念模糊、定位不清、受众不明、参与主体单一、传播途径狭窄等问题,应在明确传播理念、廓清城市定位、找准受众主体、扩大参与主体、扩宽传播途径的基础上,塑造贴近民众生活、带有烟火气,经济要素突出、营商环境清朗的德州城市形象.更多还原

【Abstract】 Dezhou City is the only city in Shandong Province that has been included in the Beijing-Tianjin-Hebei Coordinated development program, The city image and paths of image communication need to be broaden and optimized, so as to help Dezhou’s popularity and influence in the three areas. There are a few problems such as fuzzy concept, unclear orientation, uncertain audience, unitary participant, narrow communication way. So the image of Dezhou should be formed into a life place in which business environment is favorable and economics elements are prominent on the basis of good communication paths with clear concept, explicit city positioning, definite audience, multivariate participation, and wide communication channel.更多还原