经济新常态背景下对安徽省体育消费市场的分析和建议——基于对安徽省大学生体育消费现状的调查分析

【摘要】 在校大学生作为消费日趋独立,个体意志日益成熟,对新事物新形态接受能力较强的体育消费群体,是现在和未来支撑体育消费市场的重要群体,具有一定的代表性和前瞻性。通过对安徽省全日制本科院校在校大学生体育消费水平、体育消费支出比重、体育消费方式及体育消费满意度等现状进行调查分析,有助于对经济新常态背景下安徽省体育消费市场现状进行分析并提供有效的发展建议。本文通过问卷调查,对数据整理分析,结合安徽省体育消费市场现状,提出应提高消费水平、优化消费结构、加快互联网经济建设等建议。更多还原

【Abstract】 As sports consumer groups with the tendency to be more independent in terms of consumption and mentally maturer,undergraduate students,with the ability to accept new things and patterns relatively quickly,are important groups supporting sports consumption market,thus being representative and prospective to some extent.Through the survey and analysis of current sports consumption situation and demand of undergraduate students at 15 universities in Anhui Province,this paper can contribute to the survey of sports consumption market in Anhui Province,providing effective development suggestions at the same time.Combining the current situation of sports consumption market in Anhui Province,this paper puts forward suggestions of stimulating consumption level,optimizing consumption structure,accelerating the Network Economy construction,etc.更多还原