【摘要】 孔子学院的文化交流传播是构建世界与中国相互认识、了解的基础和共识的过程,这一交流过程是双向的。孔子学院将中国文化传播到世界各地的同时,也将世界各地的文化带回中国。按照美国学者拉斯韦尔提出的传播交流过程及其五个基本构成要素,即谁(who)、说什么(what)、对谁(whom)说、通过什么渠道(what channel)、取得什么效果(what effect),可对孔子学院的文化交流传播进行分析,研究孔子学院的文化交流传播在这些环节体现出的双向性特征。这一特征提示孔子学院应有针对性地研究不同文化交流形式的传播偏好,研究孔子学院文化交流的形式、表达技巧、传播内容以及如何同与之匹配的、适合其交流语境的传播渠道有效结合,改善传播效果。更多还原

【Abstract】 The cultural exchange of the Confucius Institutes is a process of building the foundation and consensus of mutual understanding between the world and China.This exchange process is bidirectional.As well as spreading Chinese culture to the world,the Confucius Institutes are also bringing cultures from all over the world back to China.This paper analyzes the cultural communication of the Confucius Institutes according to the process of communication which is proposed by an American scholar,Harold Dwight Lasswell,including five basic elements of who,what,to whom,through what channel,and what effect.The paper will make a study of the two-way communication of the cultural exchange of the Confucius Institutes in these five elements.This feature shows that the Confucius Institutes should study the communication preferences of different forms of cultural communication in a targeted manner.The Confucius Institutes should also investigate the forms of cultural exchanges,expression skills,communication content,etc.In addition,we should study how to combine them effectively with the suitable communication channels according to the communication context,and improve the communication effect significantly.更多还原