【摘要】 目的针对陕西剪纸艺术的现代化传承问题,深入挖掘陕西剪纸艺术的内容,结合IP时代的特征,完成陕西剪纸艺术的IP塑造,做到对陕西剪纸艺术的创新性转化以及价值的变现。方法采用资料收集法,从史料的角度,搜集、整理和归纳出关于陕西民间剪纸艺术的原始材料,挖掘陕西剪纸艺术的内容,进行IP可塑性分析,并通过图像提取法、受众分析法以及跨界思维法,归纳塑造陕西剪纸艺术IP的设计要点。结论在陕西剪纸艺术的IP塑造中,首先要对其进行人格化设计,其次要使陕西剪纸艺术的受众形成圈层化,在分享、沟通和满足归属感的同时,自发地为陕西剪纸艺术进行宣传,再次要与其他IP进行跨界融合,达到一加一大于二的效果,从而完成陕西剪纸艺术的创新性转化,以此来保障其延绵不衰的文化价值,提高剪纸艺术的文化地位和社会认同感。更多还原

【Abstract】 The work aims to deeply explore the content of Shaanxi paper-cut art for the problem of modernized inheritance of Shaanxi paper-cut art and complete the IP shaping of Shaanxi paper-cut art combined with the characteristics of the IP era, so as to achieve the innovative transformation of Shaanxi paper-cut art and the realization of value. Data collection method was used to collect, organize and summarize the original materials about Shaanxi folk paper-cut art from the perspective of historical materials, excavate the content of Shaanxi paper-cut art to conduct IP shaping analysis, and summarize the design points of Shaanxi paper-cut art IP through image extraction method, audience analysis method and cross-border thinking. In the IP shaping of Shaanxi paper-cut art, the first is to conduct personalized design, and the second is to form the audience of Shaanxi paper-cut art into a circle. While sharing and satisfying the sense of belonging, the Shaanxi paper-cut art is promoted spontaneously. Once again, the cross-border integration with other IP is required to achieve the effect of one plus one greater than two, thus completing the innovative transformation of Shaanxi paper-cut art, to protect its enduring cultural value and improve the cultural status and social identity of paper-cut art.更多还原