【摘要】 近年来,在政府的帮扶之下,实体书店呈现良好发展态势,也愈发注重店内的体验设计,但就现实情况看,仅是初具模型,因而有关实体书店体验设计的发展问题备受关注。文章从复合式实体书店的领头羊茑屋书店着手,从体验设计角度探讨其成功的原因。由此提出实体书店的体验设计发展应从顾客需求着手,以大数据为基础,以实体为媒介,以新兴技术为助力,综合考量店内的体验设计。更多还原

【Abstract】 In recent years,with the help of government,the development of physical bookstores is following the right track,and they are paying more and more attention to experience design.But they have only begun to take shape.Therefore,the strategies for the experience design of the physical bookstore has become a hot topic.The article starts with the leading brick-and-mortar bookstore,DaikanyamaT-Site booksrore and explors the reasons for its success from the perspective of experience design.This article proposes that in the future,the development of experience design of physical bookstores should start with the users’ requirements,be based on big data,use the entity as a medium,and take advantage of emerging technologies to comprehensively consider issues concerning experience design.更多还原