【摘要】 价值共创是营销管理理论和实践研究的重点。为对其全面了解和进一步深入研究提供参考,本文以Web of Science数据库中价值共创相关论文为研究对象,借助可视化软件CitespaceⅤ进行文献计量,分析价值共创的研究主题、发展脉络和研究趋势。研究发现,价值共创研究主题分为十三类,演进过程划分为三个阶段,从价值共创基本概念和逻辑、企业与顾客二元视角,拓展到系统视角、顾客契合、商业网络、品牌价值共创、顾客体验、企业行为与企业管理等,近期向高接触性服务领域和公共服务领域发展。价值共创的研究趋势的趋势包括定量分析、服务设计、服务质量和企业社会责任,从系统视角尤其是生态系统视角对价值共创进行再思考。更多还原

【Abstract】 In order to fully understand and further research value co-creation which is the research focus of the marketing management theory and practice,research subjects,development and research trend of value cocreation are analyzed,by taking related literature from Web of Science published between 2000 and 2019 as research objectives and by using the visualization tool,Citespace Ⅴ. It is found that the research topics can be divided into 13 categories,and the evolution process can be divided into three stages; the topics cover from the basic concept and logic of value co-creation,the dual perspective of enterprise and customer to the perspective of system,customer engagement,business network,brand value co-creation,customer experience,enterprise behavior and enterprise management,etc.,and it has recently developed into the fields of high contact and public service. Rethinking value co-creation from the perspectives of system especially ecosystem,quantitative analysis,service design,service quality and corporate social responsibility is the research trend.更多还原