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绘本的情感化设计模型与评价指标体系构建

Construction of Picture Book’s Emotional Design Model and Evaluation Index System

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【作者】 汪晓春周梦西

【Author】 WANG Xiao-chun;ZHOU Meng-xi;School of Digital Media and Design Arts,Beijing University of Posts and Telecommunications;

【机构】 北京邮电大学数字媒体与设计艺术学院

【摘要】 基于情感化设计三层次理论,对绘本的设计元素进行拆解,构建绘本情感化设计模型,描述绘本设计元素如何通过情感化设计进行信息传递。绘本封面造型、色彩、版式、材质、文字表达、叙事表达等元素通过读者视觉、触觉等本能层的感官感知与翻页、阅读等行为层的操作,进而将信息传达到读者反思层的感知,唤醒读者的情感。从情感因子库提取情感化词对进行因子分析,提出绘本情感化设计的评价指标系统,包括设计品质、故事传达和情感唤醒等。

【Abstract】 Based on the three-level theory of emotional design,design elements of the picture book are disassembled,and the emotional design model of the picture book is constructed to describe how design elements of the picture book transmit information through the emotional design. The cover shape,color,layout,material,text expression,narrative expression and other elements of the picture book pass its information to readers ’reflection layer of perception and awaken readers’ emotions,through visual sense,tactile sense and other instinct layers of sensory perception and page-turning,reading and other operation in behavioral layers. By extracting the emotional factor library for factor analysis,an evaluation index system for the emotional design of picture books is proposed,including design quality,story communication,emotional awakening,etc.

【关键词】 绘本情感化设计设计评价
【Key words】 picture bookemotional designdesign evaluation
【基金】 北京邮电大学建设世界一流学科和特色发展引导专项资金项目(2020WH10)
  • 【文献出处】 北京邮电大学学报(社会科学版) ,Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition) , 编辑部邮箱 ,2020年03期
  • 【分类号】J524
  • 【被引频次】6
  • 【下载频次】456
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