【摘要】 通过构建农村电商对农户收入影响的理论模型,利用陕西、四川2个省份686户农户的实地调查数据,采用内生转换模型(ESR),在反事实框架下分析了农村电商对农户的增收效应,并进一步检验了其作用机制。结果表明:1)有37.9%的样本农户参与了农村电商,家庭成员创业经历、果园细碎化程度、电商培训以及物流便利度对农户参与农村电商决策有显著影响;2)农村电商能够通过促进农产品流通、农产品价值重塑2条路径提升农户收入水平;3)基于反事实假设,通过农村电商销售农产品的农户若未参与农村电商,其家庭人均收入将下降47%;未通过农村电商销售农产品的农户若参与农村电商,其家庭人均收入将增加53%;4)种植规模越大的农户,参与农村电商所获得的增收效果越好。鉴于此,加强电商基础条件建设、扩大电商培训范围与效果,是促进农户增收的有效途径。更多还原

【Abstract】 The impact of rural e-commerce on rural household income based on the theoretical model and the research data of 686 farmers in Shaanxi and Sichuan Provinces was studied.Also,this study used the endogenous transformation model(ESR),analyzed the effect in the framework of counter fact,and further tested its mechanism.The analysis results showed that,firstly,37.9% of the sample farmers participated in rural e-commerce,and their family members′ entrepreneurial experience,degree of orchard fragmentation,e-commerce training and logistics convenience had positive effects on rural e-commerce decision-making.Secondly,rural e-commerce enhanced the income level of farmers by promoting the circulation of agricultural products and reshaping the value of agricultural products.Thirdly,Based on counterfactual assumptions,the per capita household income of e-commerce farmers would drop by 47% if they were not involved in rural e-commerce;and if non-e-commerce farmers involved in rural e-commerce,their per capita household income would increase by 53%.Fourth,the larger of the land size,the more they would get in participating rural e-commerce.In view of this,strengthening the basic conditions of e-commerce and expanding the scope and effect of e-commerce training were effective ways to promote farmers′ income.更多还原