【摘要】 随着精准扶贫和乡村振兴战略的深入推进,我国农特产品的种类、产量及品质不断得到提高,农产品的销售因此成为影响农民收入和农村经济发展的突出问题。在"互联网+"的大背景下,农村电商成为化解农产品销售难题的重要手段。在对山西省广灵县集收购、加工、营销为一体的线上线下协同发展的"农户+生产加工公司+直播电商"新模式进行实地考察的基础上,对其发展的特点进行深入分析,并提出此模式对我国农村电商发展的启示。更多还原

【Abstract】 With the in-depth promotion of targeted poverty alleviation and rural revitalization strategy, the types, output and quality of special agricultural products in China have been continuously improved, so the sales of agricultural products have become a prominent problem affecting farmers’ income and rural economic development.Under the background of "Internet plus", rural electric business has become an important way to solve the problem of agricultural products sales.Based on the field investigation of the new mode of "farmers + production and processing companies + live e-commerce"in Guangling County, Shanxi Province,which integrates acquisition, processing and marketing,this paper analyzed the characteristics of its development, and put forward the enlightenment of this mode for the development of rural e-commerce in China.更多还原