【摘要】 农产品品牌是提高农产品质量水平,提升美誉度,促进农业增效、农民增收的重要途径。该文介绍了连云港市农产品品牌建设的工作举措和创建成效,以连云港市"连天下"农产品公用品牌培育为例,剖析政府在农产品品牌建设中发挥的作用以及农产品品牌发展存在的问题,提出了政府应对农产品品牌发展的对策建议,旨在推进政府对农产品品牌建设发挥积极作用。更多还原

【Abstract】 The brand of agricultural products is an important way to improve the quality level of agricultural products, enhance the reputation. This paper introduces the measures and effectiveness of Lianyungang′s agricultural product brand building.Taking the cultivation of Lianyungang′s "Lian Tianxia" agricultural product public brand as an example, it analyzes the role of the government in the construction of agricultural product brand and the problems existing in the development of agricultural product brand, and puts forward that the government should respond to the development of agricultural product brand The ideas and suggestions of the exhibition are aimed at promoting the government to play a positive role in the brand building of agricultural products.更多还原