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“互联网+”汽车养护维修平台服务发展

Development of the "Internet +" Automobile Maintenance and Repair Platform Service

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【作者】 张玉梅施继红孟宪章王傲

【Author】 ZHANG Yu-mei;SHI Ji-hong;MENG Xian-zhang;WANG Ao;Jilin Agricultural University;

【机构】 吉林农业大学

【摘要】 论文迎合现阶段广大消费者的口味,将互联网时代与汽车养护维修平台相结合,从而提供一种方便快捷的服务。网购是广大网民喜爱的消费方式,而市面上的4S店原有的经营模式存在许多缺陷。通过O2O和B2C相结合的营销模式建立"互联网+"汽车养护客户端,不仅可以改变汽车的用户体验,为车主带来便捷的功能和强大的服务,还可以为汽车养护专业技术人员和车主搭建一个便利的平台,从而有效增加商业利润。

【Abstract】 In order to meet the taste of the majority of consumers at the present stage, the internet era is combined with the car maintenance and repair platform, so as to provide a kind of convenient and quick service. Online shopping is a favorite consumption method for the majority of internet users, and the original business mode of the 4 S store on the market has many defects. The establishment of "internet +" car maintenance client-side through the marketing mode combining O2 O and B2 C can not only change the user experience of cars, bring convenient functions and powerful services to car owners, but also can build a convenient platform for car maintenance professionals and car owners, thus to effectively increase business profits.

  • 【文献出处】 中小企业管理与科技(下旬刊) ,Management & Technology of SME , 编辑部邮箱 ,2019年02期
  • 【分类号】F724.6;F426.471
  • 【被引频次】5
  • 【下载频次】205
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