【摘要】 零售商在销售季节性商品时采取预售策略能有效降低需求不确定性,然而预售期的延长会使零售商延迟订货时间,最终压缩制造商的生产时间。本文研究制造商如何制定最优批发价定价和质量披露策略,影响零售商的预售行为,并对两种策略下供应链的收益进行分析对比,计算得到制造商策略选择的临界质量披露成本。通过算例验证了随着需求对价格敏感度降低,供应链在两种策略下的收益差呈现逐渐减小的趋势。更多还原

【Abstract】 The advance selling strategy can help retailer effectively reduce demand uncertainty. However,it delays the order time,leading to the reduced time for manufacturer to produce. One the one hand,the manufacturer can set wholesale price increasing with retailer’s order time to affect retailer’s advance selling strategy. On the other hand,the manufacturer can choose to disclose products’ quality to the unknown retailer to reduce retailer’s demand uncertainty,thus affecting retailer’s advance selling strategy. This paper investigates how manufacturer can use wholesale pricing and quality disclosure strategy to affect retailer’s advance selling strategy. The Stackelberg model is built to study the manufacturer and retailer’s optimal decisions under the wholesale pricing and quality disclosure strategy. An analysis is conducted based on supply chain’s payoff under the two different strategies and the critical value of the disclosure cost influencing manufacturer’s choice is identified.Numerical study suggests that knowing when to stop advance selling can really improve retailer’s profit and the gap between disclosure and non-disclosure decreases with the demand sensitivity to price reducing.更多还原