【摘要】 短视频日益成为当下年轻人进行个性表达与价值诠释的新方式,无数个体的"创作"和接力传播演绎出了一个多元文化相互辉映的流动空间,呈现出了无奇不有、鱼龙混杂的短视频生态图景,短视频作为一种新兴网络文化形式,具有非常强的价值不明,良莠不齐,是非不分,美丑不辨的价值属性的模糊性以及碎片化、场景化、奇观化的外在表征,本文将从视觉场景消费、技术规制与表达形态三个方面探究短视频快速兴起的内在机理,同时结合文化批判理论对其传播逻辑进行解析,以此形成对于短视频行业的多角度审视和学理化批判。更多还原

【Abstract】 Short video is increasingly becoming a new way for young people to express their personalities and interpret their values. The "creation" and relay transmission of countless individuals show a multi-cultural flow space, presenting a mixed ecological picture of short video. As a new form of network culture, short video has the attributes with questionable, intermingled and indiscriminate values and the external characteristics of fragmentation, scene and spectacle. This paper will explore the internal mechanism of the rapid rise of short video from three aspects of visual scene consumption, technical regulation and expression form, and analyze its communication logic in combination with cultural criticism theory, so as to form a multi-angle examination and scientific and theoretical criticism of the short video industry.更多还原