【摘要】 以袁家村为例,通过访谈以及收集网络文本,获取游客评价袁家村旅游餐饮的资料,利用扎根理论的方法建构游客感知乡村旅游餐饮的主要维度。根据扎根理论分析结果设计问卷,获取游客评价的结构化数据,并采用IPA分析法,对样本数据进行重要性-满意度差异分析,运用象限分格图把指标分别归入不同区域。最后对提升袁家村的旅游餐饮管理和服务提出对策建议。更多还原

【Abstract】 Taking Yuanjia Village as an example,this article uses interviews and online texts to obtain information of tourists’ evaluation of Yuanjia Village’s tourism catering,and applies the theory of grounded theory to obtain the main dimensions of tourists’ perception of rural tourism and catering.After that,aquestionnaire is designed based on the qualitative analysis results to obtain the structured data of the tourists’ evaluation.The IPA analysis method is adopted to analyze the importance-satisfaction difference of the sample data,and the quadrant map is used to classify the indicators into different regions.Finally,this paper puts forwards some suggestions on improving the management and service of tourism and catering in Yuanjia Village.更多还原