【摘要】 新企业进入市场直接制约着新企业能否实现创业成功,在新企业创建及早期的成长阶段发挥着不可忽视的作用,然而相关研究仍然较少。从现有文献来看,学者们对新企业市场进入的概念内涵理解缺乏一致性,较多学者结合自身研究兴趣从不同层面研究新企业市场进入的相关问题,导致现有研究主题比较分散,尚未形成系统的研究框架,对新企业市场进入的前因及结果缺乏机理性的深入探究。基于此,本研究致力于明晰新企业市场进入的概念内涵,以新企业进入市场类型、进入市场动机、进入时机、进入门槛和进入方式为线索探析新企业市场进入过程,系统梳理新企业市场进入的关键影响因素,并揭示新企业市场进入的结果,最后构建新企业市场进入的综合研究框架,以期明晰新企业市场进入当前研究不足,并展望未来研究方向。更多还原

【Abstract】 New ventures’ market entry refers to the introduction of new economic activities by new ventures in the market, specifically the process of bringing new products or services to the market.This process not only reflects the strategic positioning of new ventures, but also determines its subsequent development direction. Although new ventures’ market entry has attracted the attention of most scholars, the current domestic and international research on new ventures’ market entry is still in the exploration stage. Research questions remain on influencing factors and the market entry process of new ventures. There is still a lack of mechanism research between the antecedent factors, processes and results. We summarize the current status of research about new ventures’ market entry and prospect the future research direction. Existing research still has the following weaknesses. First, although existing research explains the concept of new ventures’ market entry from the technical perspective, market perspective and comprehensive perspective, there is still no agreement. Second, existing research on the classification of market types is based on different perspectives, and it lacks systematization and hierarchy; research on the motivation of new ventures’ market entry is still rare and lacking in depth;research on the entry time of new ventures’ market entry still stays on the discussion of leading entry and following entry; research on the entry barrier of new ventures’ market entry is still rare; the division of new ventures’ market entry mode has not been unified. Third, existing research on the influencing factors of new ventures’ market entry is not systematic and hierarchical. Fourth, regarding the outcome variables of new ventures’ market entry, scholars have selected different outcome variables based on different perspectives, but, there is a certain overlap between these variables. Fifth, as to the moderating role of new ventures’ market entry and outcome variables, existing research has selected different moderators from different research perspectives, but it lacks systematic research.In the future, we need to continue research in the following areas. First, future research should combine with the practice of entrepreneurial activities in Chinese context, clarify the concept, build a dimensional system, and develop a scale of new ventures’ market entry to lay the foundation for quantitative research. Second, the process of market entry still needs to be further revealed in terms of the market type, entry motive, entry time, entry threshold, and entry mode. Third, the influencing factors of new ventures’ market entry require further systematic research. In the future, it is necessary to construct a multilevel influencing factor system of new ventures’ market entry in Chinese context. Fourth, we hope to pay attention to the survival performance, financial performance and growth performance of new ventures in terms of the relationship between new ventures’ market entry and consequent results in the future.更多还原