【摘要】 通过文献资料法、逻辑分析法等,分析"一带一路"倡议下我国体育旅游面临的机遇与挑战,并提出发展路径。研究认为我国体育旅游发展正处于上升时期,机遇与挑战并存:政策大局方向利好,区域制度阻碍犹存;资源禀赋优势尽显,市场开发缺乏创新;合作意愿强烈,诸多风险并存。建议:政策规划与制度完善;品牌延伸与错位开发;产品营销宣传与推广;建设基础设施与提升服务质量。更多还原

【Abstract】 Through literature reviews and logic analysis, this paper analyzes the opportunities and challenges faced by China’s sports tourism under the "Belt and Road" initiative, and proposes development paths. The study believes that the development of sports tourism in China is in a rising period, with both opportunities and challenges: the overall direction of the policy is favorable, the regional system is still hindered; the resource endowment advantage is full, the market development lacks in innovation; the willingness to cooperate is strong, and the risks coexist. Suggestions: improve the sports tourism policy system; the enterprise focuses on the extension of sports tourism brands, and improve product quality and cultural connotation; promote infrastructures and level up service quality.更多还原