【摘要】 运用文献资料法等,对马拉松热潮引发的诸多问题进行理性审视,并探寻应对路径。研究分别从大众健身层面、社会经济层面、精神文化层面深入剖析马拉松赛事存在的危害身体健康、趋利化办赛、产业链不完整等问题。建议:政府层面发挥宏观指导作用,加强赛事监管力度,提升赛事服务品质;市场层面建立市场化运作机制,开发外延商业资源,形成完备的赛事产业体系,最终构建马拉松运动产业生态圈;民众层面端正参赛动机,加强安全意识,文明参赛,以道德素养提升赛事品质。更多还原

【Abstract】 Using the literature reviews and other research methods, the paper makes a rational review on problems caused by the marathon boom, and explores coping path regarding to the problems. The research deeply analyzes the problems of marathon events from the aspects of mass fitness, social economy and spiritual culture, such as harm to physical health, profit-making competition, and incomplete industrial chain and so on. Suggestion: The government level, play a macro-guidance role and strengthen the supervision of the event, improve the service quality of the event; The market level, establish a market-oriented operation mechanism, develop extended commercial resources, form a complete event industry system, and finally build a marathon sports industry ecosystem; The public level, correct the motivation of participation, strengthen safety awareness, participate in civilization, and improve the quality of the event with moral literacy.更多还原