【摘要】 在相关文献的基础上,通过调研、服务终端消费者、门店及企业商品部数据收集分析等手段,采用定性与定量结合的分析方法,以女装品牌企业为案例,以其运作过程中的成品库存数据作为分析基础,从终端门店的角度研究企业终端库存产生的原因。研究表明,明晰产品和门店定位、减少产品质量问题、提升零售服务水平,并实时关注货品实销状况、及时进行门店间货品调拨等方法,能够有效解决企业终端门店的库存问题。更多还原

【Abstract】 On the basis of related literature, through the investigation and research, the service terminal consumers, stores and companies at the means such as data collection, using the combination of qualitative and quantitative analysis method, to the finished goods inventory during the process of actual operation data as analysis foundation, from the Angle of the terminal stores the reasons of the research enterprise terminal inventory, through the study, a clear product positioning, reduce product quality problem, enhance the level of retail services and focus on goods solid pin, in a timely manner unsalable goods transfers, etc. It is the main method to solve the stock problem of enterprise terminal stores.更多还原