【摘要】 当前付费观察模式存在诸多问题:受经济收入等影响,球迷付费观赛观念淡薄,限制了付费群体的扩大;版权布局不合理,资源利用效率低;版权商缺乏长远规划,盲目追求"高大全",抬高了版权费用;大量可替代资源致使付费转播推行受阻;侵权盗播导致潜在付费用户流失;用户观赛体验仍然有待提高。建议:探索合理的版权配置方式,提高资源利用效率;针对不同受众,实行差异化定价;积极维权,打击侵权盗播行为;电视台重新定位,积极转型;网络媒体精细化运作,培育转播品牌;全方位增强软硬件实力,提升用户观赛体验。更多还原

【Abstract】 Problems and difficulties that lie in paying for watching matches mode include: Influenced by economic income, fans’ payment consciousness is weak, which limits the expansion of payment group; Unreasonable copyright layout leads to the low resource utilization efficiency; Copyright holders raise the copyright expense by purchasing blindly; Numerous alternative resources destroy the promotion of payment mode; Piracy results in the loss of potential paying customers; Users’ watching experience still needs to be improved. Therefore, we propose to explore rational copyright distribution method to improve resource utilization efficiency; differentiate fare for different audiences; take actions to punishpiracy; TV stations to take reorientation and positive transformation; network medias to operate intensively and cultivate broadcasting brands; enhance software and hardware strength to improve users’ watching experience.更多还原