【摘要】 2012年7月中国政府发布了《重大节假日免收小型客车通行费实施方案》,此方案的实施对旅游产业产生了重大影响。通过调查分析这一方案的实施给旅游产业带来的机遇与挑战,以泰山旅游产业为例,具体分析这一政策的实施效果,以此为基础提出旅游产业可持续发展的相关措施和建议,为政策制定部门实施相关措施提供现实依据,也为旅游产业管理部门提供参考意见。更多还原

【Abstract】 In July, 2012,the Chinese government issued the Implementing Plan of Free Toll for Small Buses on Major Holidays, which has a significant impact on the tourism industry. Based on the investigation and analysis of the opportunities and challenges from the implementation of this plan to the tourism industry,and taking Mount Taishan tourism industry as an example,the author specifically analyzes the implementation effect of this policy,and raises relevant measures and suggestions for the sustainable development of tourism industry,hoping to offer evidence for the policy-making department to implement. It also provides a realistic basis and a reference for the tourism industry management department.更多还原