【摘要】 文中建立了市场需求总量一定情况下,存在竞争关系的两个线上线下双渠道销售零售商的最优库存控制模型。探讨一般情况和库存共享两种情况下的最优库存量以及最大期望收益,通过比较得出,库存共享情况下两个零售商的期望收益更大。更多还原

【Abstract】 This paper establishes an optimal inventory control model for online and offline retailers with competitive relationship under a certain total market demand. And then discusses the optimal inventory and the maximum expected return under two conditions: general situation and inventory pooling situation. Through comparison,it is concluded that the to expected return under inventory pooling is larger.更多还原