【摘要】 建立新的营销模式是电网公司由能源供应商、单一售电商向综合能源服务商转型的最终目标,因此亟须研究面向电力营销精益化的综合能源服务模式。对综合能源服务模式进行了分析,挖掘了泛在电力物联网下的精益化服务种类,介绍了电力营销模式的发展过程,最后提出了综合能源服务支撑的新型营销模式,为未来深入探究综合能源服务场景提供了参考。更多还原

【Abstract】 The new marketing model that turning power companies from pure and exclusive energy suppliers to integrated energy service providers is the ultimate goal for state grid companies, which requires research on integrated energy service model for lean marketing of power. By analyzing the integrated energy service model, the types of lean services in ubiquitous power Internet of Things are explored, and the development process of the power marketing model is introduced.Finally, a new marketing model supported by integrated energy service is proposed, which provides a reference for further integrated energy service study.更多还原