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我国软件业的区位、产品结构与战略的匹配——基于典型企业的多案例研究

The Location,Product Structure and Strategy of Software Industry in China——Multi-case studies Based on Typical Enterprises

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【作者】 王克岭张泉张灿

【Author】 Wang Keling;Zhang Quan;Zhang Can;College of Business and Tourism Management,Yunnan University;Neusoft Group Co.,Ltd.;

【机构】 云南大学工商管理与旅游管理学院东软集团股份有限公司

【摘要】 近年来,我国软件业蓬勃发展,增速远高于其他众多产业,但软件业的发展区域差距明显,产品属性各具特色,因此,考量软件企业所处区位和产品属性,审视与之匹配的软件企业战略,对于我国软件业未来的有序发展显得尤为必要。本文基于对现有文献的回顾,选取了国内194家优秀软件企业,对它们进行了区域划分与产品集中度测算,探索了我国软件业的区位、产品集中度与战略匹配的路径,即滞后地区主要通过专业化的服务获得优势;新兴地区主要通过在原有集中化经营的基础上扩大规模获得优势;发达地区则是充分利用创新(体现为"创造力"),实现规模化下的专业化或专业化下的规模化以获得优势。

【Abstract】 In recent years,China’s software industry has flourished and its growth rate is much higher than that of many other industries.However,the development of the software industry shows a clear regional disparity and different product characteristics.Therefore,it is particularly necessary for the orderly development of China’s software industry in the future to consider the locations and product attributes of software companies.Based on the review of existing literature,this paper selected 196 outstanding software companies in China,and conducted a regional division and product concentration measurement for them.It explored lagging regions mainly gain advantages through specialized services;emerging regions mainly gain advantages by expanding scale on the basis of original centralized management;while developed regions are making full use of innovation(reflected as"creativity")to achieve professionalization.

【关键词】 区位软件企业软件产品战略
【Key words】 locationsoftware companiessoftware productsstrategy
【基金】 国家社科基金项目“文化演艺融入旅游产业的经济效应分析及实证检验研究”(16BJY141)
  • 【文献出处】 石家庄铁道大学学报(社会科学版) ,Journal of Shijiazhuang Tiedao University(Social Science Edition) , 编辑部邮箱 ,2019年01期
  • 【分类号】F49
  • 【被引频次】2
  • 【下载频次】207
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