【摘要】 "一带一路"为连云港城市发展带来了前所未有的重大机遇,连云港作为"一带一路"交汇点建设的强支点城市,迫切需要加强城市形象营销,提高城市竞争力。通过广泛调研连云港城市形象营销现状,分析其存在的问题,提出相应策略:制定规划,构建专门组织体系;紧扣定位,打造国际化海港城市形象;整合资源,彰显西游文化特色;全渠道推广,整合营销传播城市形象。更多还原

【Abstract】 Belt and Road Initiative has brought unprecedented opportunities for the development of Lianyungang city. As a strong fulcrum city built at the intersection of Belt and Road Initiative,Lianyungang urgently needs to strengthen the marketing of urban image and improve the competitiveness of the city.Through extensive investigation of the present situation of Lianyungang urban image marketing,the paper analyzes its existing problems,and puts forward the corresponding strategies:making planning and constructing special organization system;closely following the positioning to create the image of international seaport city,integrating resources to highlight the cultural characteristics of westward tour; popularizing the whole channel and integrating marketing to spread the image of the city.更多还原