【摘要】 随着中国农业品牌进入全面建设时代,山西省高度重视农产品区域公共品牌的建设,制定了一系列相关政策,对山西区域公用品牌建设具有推动促进作用。通过文献综述总结农产品区域公共品牌构建理论机制,结合山西小米区域公共品牌建设现状,评述分析其优势与困惑,并进一步探索提出山西小米区域公共品牌构建建议,以期为山西特色农产品区域公用品牌建设提供有益的借鉴。更多还原

【Abstract】 As China agricultural brand has entered the era of comprehensive construction, Shanxi province attaches great importance to the construction of regional public brand of agricultural products, and has formulated a series of relevant policies, which play a special role in promoting the construction of regional public brand of Shanxi province. This paper summarized the theoretical mechanism of agricultural public brand construction through literature review, reviewed its advantages and confusions based on the status quo of regional public brand building in Shanxi millet,and further explores the proposal of public brand construction in Shanxi millet, in order to provide useful reference for the construction of regional public brand of Shanxi specialty agricultural products.更多还原