【摘要】 商务方案策划是商务英语专业的实践类课程,具有跨学科、国际化、复合型、应用性特点.课程教学内容设置应体现完整性、简洁性、独特性.商务方案策划的内容包括执行摘要、公司概述、产品(服务)介绍、营销计划、管理计划以及财务计划等.实践教学呈现七个特色:课程设置的前沿性、人才培养的复合性、知识体系的实用性、教学方法的综合性、语言技能礼仪的融合性、毕业设计的创新性和评价方式的灵活性.只有这样商务方案策划课程才能起到从EGBP过渡到ESBP的桥梁作用,成为培养高素质、国际应用性、复合型人才所必备的商务英语专业特色课程.更多还原

【Abstract】 Business Program Planning, as a practical course for business English majors, is characteristically interdisciplinary, international, compound and applicable. The teaching content of the course should be integrated, concise and characteristics. The writing of a business program planning includes executive summary, company overview, product(service) introduction, marketing plan, management plan and financial plan. The practical teaching should be able to reflect characteristics in seven aspects, that is, pioneering curriculum planning, the compound talent training, the practical knowledge system, comprehensive teaching methods, the integrate language skills and etiquette, flexible evaluation methods and innovative graduation design. Only in this way can the course of business program planning help transform EGBP to ESBP, and develop into a characteristic course for business English majors in cultivating high-quality, internationally applied and compound talents.更多还原