【摘要】 采用文献资料、实地考察、专家访谈等研究方法,在需求导向下对新疆雪上休闲体育供给现状及存在的供需不平衡问题进行分析,探讨供给侧治理措施。结果表明:新疆消费群众对雪上休闲体育期望有快捷方便的交通、环境优美的就餐与住宿等硬件基础条件,更希望有较低的消费价格、优质的服务、良好的技术指导及风险安全保障等软件服务。目前供给的现状与主要问题是低端滑雪场数量供给过多,滑雪配套设备等硬件基础条件不完善;缺乏高质量民族冰雪体育文化品牌产品,服务质量差和管理理念滞后,雪上休闲体育产业相关人才供给短缺等软件管理匮乏。根据供需错位现象提出供给侧治理措施,即政府组织引导各滑雪企业进行资源分级、分层、优化整合;社会组织发力推动雪上休闲体育文化品牌成长;滑雪企业自查自纠提高管理服务意识与管理能力;教育培训机构拓宽多元化培养冰雪人才供给方式。更多还原

【Abstract】 By using the methods of document, field investigation, expert interview etc., this paper analyzes the supply actuality and problems of lopsided supply existed and snow leisure sports demand in Sinkiang province under the demand orientation, discusses governance measure in supply side. The result shows that consumers of all ethnic groups in Sinkiang province expect hardware basis conditions which include convenient transportation;dining and accommodation with beautiful environment; and they desire much more software service which involves in lower prices; high quality service; good technical guidance and safety guarantee. Nowadays, actuality and main problems of supply are obvious that too many low-end ski resorts; insufficient hardware basis conditions such as related ski equipment; lack of ethnic winter sports culture brand production with high quality; inferior service quality and outdated management idea; scanty software management, for instance, deficient professional in snow leisure sports industry. Offering governance measures according to phenomenon of mismatch between supply and demand: ski enterprises to classify,stratify,optimize resource under the government guidance; social organizations to promote the development of brand in snow leisure sports culture; ski enterprises to enhance awareness of management service, and management ability by self-check; educational training organizations to broaden supply patterns to foster winter sports professionals.更多还原