【摘要】 针对高校鲜果电商供应链中利润分配不公平问题,以一个鲜果供应商和一个销售电商构成的供应链为研究对象,基于Stackelberg博弈理论研究了供应链各成员的决策策略,探讨了供应商和销售电商协调决策的必要性。其次,引入收益共享契约,推导得共享契约参数的计算表达式,即实现供应链协调的条件。最后通过数值算例分析,验证了契约设计的可靠性,发现契约参数在一定范围内可以实现供应链成员间的Pareto改进。更多还原

【Abstract】 In order to solve the problem of unfair profit distribution in the supply chain of fresh fruit e-commerce in colleges and universities, taking the supply chain composed of a fresh fruit supplier and a sales e-commerce as the research object, this paper studies the decision-making strategies of each member of the supply chain based on the Stackelberg game theory. The necessity of coordination decision-making between supplier and sales e-commerce is discussed. Secondly, income sharing contract is introduced, and the calculation expression of shared contract parameter is derived, that is, the condition of realizing supply chain coordination. Finally, the reliability of contract design is verified by numerical examples. It is found that the Pareto improvement among supply chain members can be realized within a certain range of contract parameters.更多还原