【摘要】 在市场营销课程实施翻转课堂后,教学效果显著提高。但是经调查学生虽喜欢这种教学方式却不支持继续推行,深入分析学生反对继续推行的理由可知:学生的价值诉求以及教师的价值诉求是翻转课堂推行的主要障碍。更多还原

【Abstract】 After the implementation of flipped classroom in marketing course,the teaching effect has been significantly improved. But after investigation,although students like this teaching method,they do not support continuing to practice it. An in-depth analysis of the reasons why students are opposed to continuing the practice shows that students’ value appeal and teachers’ value appeal are the main obstacles to the practice of the flipped classroom.更多还原