【摘要】 为解决市场营销专业毕业生岗位适应能力不强,高校人才供给与社会需求变化相互脱节问题,针对高校市场营销专业调整及优化困境,结合市场营销人才需求特点,提出市场营销专业调整与优化路径:运用信息资源,掌握人才需求特点;以各类学科为基础,构建柔性课程模块;利用内外教学资源,打造多面手教师团队;强化高校内部管理,调动教师参与专业建设积极性。更多还原

【Abstract】 A program of adjustment and optimization for marketing majors was proposed in the paper to help marketing talents meet the requirements of practical jobs and higher education satisfy social demands on the basis of an analysis of the difficulties in current reform and the characteristics of demands over marketing talents,which includes an insight into social demands over talents based on data collection,flexible curricular modules based on various disciplines,a team of versatile teachers based on internal and external teaching resources and a positive attitude of teachers to participate in major construction by reinforcing internal management.更多还原