【摘要】 目的:对现有计划生育和生殖健康微信公众号进行梳理,分析和评价其在预防非意愿妊娠的功能、内容。方法:利用微信手机端及搜狗微信检索引擎检索,结合小同行推荐和转载信息回溯,从预防非意愿妊娠的最佳手段、避孕及相关临床服务或转诊服务信息、与用户的交流互动服务以及原创信息的提供4个维度评价公众号对预防非意愿妊娠方法提供情况。利用清博大数据网站的微信传播指数估计其传播力。结果:纳入的103个微信公众号中,机构为主体66个(64.1%),70%持续不到3年。这些微信公众号以避孕/生殖健康知识传播或药具发放为主,预防非意愿妊娠功能主要通过推文宣传实现,未专设预防非意愿妊娠的功能模块,50%公众号累计推文<100篇。在提供最佳途径或方法信息方面,64.1%公众号提供紧急避孕信息,其他方面均<20%。结论:目前,微信公众号就预防非意愿妊娠所提供的手段与方法单一,提供咨询与转诊服务比例偏低,传播力普遍偏低。更多还原

【Abstract】 Objective: To retrieve the existing official accounts in WeChat on family planning and reproductive health, to analyze and evaluate their functions and contents for providing evidences of preventing unintended pregnancy. Methods: The official accounts in WeChat were searched by search engines in WeChat and Sogou, and were recommendated by peer reviewers. There were 103 official accounts in WeChat included finally. The provision of methods for pregnancy prevention was appraised in four domains including provision on pregnancy prevention best practice, information on contraceptive birth control, and the related clinical or referral service, interaction with users, and original information. The dissemination capability of each official account in WeChat was estimated by the WeChat communication index(WCI) from the GXDATA website. Results: Among the 103 official accounts in WeChat, there were 66(64.08%) official accounts registered by institutions, and nearly 70% official accounts were active for less than 3 years. The top primary purpose of these official accounts was contraceptive/SRH knowledge dissemination or drug distribution. The main resort for pregnancy prevention was knowledge dissemination, but there were no specific and systematic modules for dissemination. Almost half of the official accounts had less than 100 tweets in total, and 64.08% official accounts provided emergency contraception information as the best practice for pregnancy prevention, and less than 20% of them provided other information or services. Conclusion: The method for preventing unwanted pregnancy by official accounts in WeChat is single, which also has the low proportion of counseling and referral services, and has low dissemination capability.更多还原