【摘要】 新媒体出现,对文化传播力产生直接影响,以抖音短视频平台为例,新媒体平台内涵的负面影响和价值塑造对文化传播力产生的影响,可从概念分析、问题探讨、优化措施等层面加以研究,扩大新媒体平台的积极影响,减轻新媒体平台对文化传播力的负面影响。更多还原

【Abstract】 The emergence of new media has a direct impact on cultural communication. This paper, taking Douyin short video platform as an example, discusses the negative impact of the new media platform as well as the impact of value shaping on cultural communication, and makes a study from the perspectives of concept analysis, problem discussion, optimization measures, etc. It is hoped that the study can expand the positive impact of the new media platform and can mitigate the negative impact of the new media platform on cultural communication.更多还原