【摘要】 高考招生制度改革后,高校招生录取的投档模式发生了根本性改变,从以学校为投档单位的模式转变为以"专业+学校"或"院校+专业组"的投档单位模式,考生从关注学校转变成关注专业,高校招生宣传的重点也从宣传学校转变为了宣传专业的模式。文章以安徽医学高等专科学校药品经营与管理专业为例,从市场营销的视角分析探讨在新高考投档模式下如何改进高职专业的市场营销,希望通过树立营销理念和改进营销策略扩大对专业的宣传范围和力度,提升专业的社会知名度和美誉度,以保证生源的数量与质量。更多还原

【Abstract】 Since the implementation of the reform of college entrance examination and enrollment system, the mode of filing for college enrollment has undergone fundamental changes. It has changed from the mode of taking the college as the filing unit to the mode of taking "specialty&college" or "college&specialty group" as the filing unit. The candidates pay more attention to the specialty than to the college, and the focus of college enrollment publicity has also transferred from the college to the specialty. Taking pharmaceutical management specialty of Anhui Medical College as an example, this paper analyzes how to improve the marketing of higher vocational specialty under the new college entrance examination system. Through establishing marketing concepts and improving marketing strategies, the college could expand the scope of the specialty publicity, promote the social awareness and reputation, and effectively enhance the quantity and quality of students.更多还原