【摘要】 随着社交网络的快速发展,社交结合新零售已经成为一种新型零售模式。目前传统电商在运营模式、商业模式、产品质量、服务体系、消费体验等方面存在诸多弊端。文章通过研究京东购物小程序发展现状及运营模式特点,将社交新零售的发展模式引入到传统电商转型升级中,并提出推动传统电商发展的可行性对策,为传统电商转型升级提供理论参考。更多还原

【Abstract】 With the rapid development of social networks,social integration of new retail has become a new retail model. There are many problems in present E-commerce system,such as operation model,business model,product quality,service system,consumption experience and so on. By analyzing Jingdong app,its current status of development as well as operation characters is uncovered. It is suggested to introduce social society new retail model to the updating of traditional E-commerce transformation. With feasible suggestions,it expects to provide theoretical reference for traditional E-commerce updating.更多还原