【摘要】 新媒体以即时传播、互动性强、信息量大等特点,给受众带来了极大的便利,但也存在传播内容低俗、一味迎合读者、盲目追求点击率、重形式轻内容等问题。在加强党的新闻舆论工作、提高党的新闻舆论"四力"的背景下,树立新闻"精品意识"是解决上述问题的措施之一。树立创新意识与理念,坚持正确的舆论导向,搞好新闻策划,改进文风,扣紧时代脉搏、反映重大主题则是实现这一措施的重要途径。更多还原

【Abstract】 With the characteristics of instant communication, strong interaction, large amount of information, new media has brought great convenience to the audience. However, there are also some problems, such as the spreading of vulgar content, blind catering to readers, blind pursuing of click-through rate and valuing form over content etc. In the context of strengthening the Party’s news consensus work and improving the "Four Forces" of the Party’s news consensus, setting up the "quality consciousness" is the measure to solve the above problems. The important ways to realize this measure are to set up the consciousness of innovation, adhere to the correct guidance of public opinion, do well in news planning, improve the style of writing, keep up with the characteristics of the era and release the major issues.更多还原