【摘要】 【目的】解决乡村旅游产品与互联网融合率低、平台少规模小、活跃度低、信息反馈机制不完善等问题,促进我国乡村旅游业发展。【方法】结合大数据技术,依托人的移动场景旅行服务MTS商业模式,融合线上线下广西乡村旅游资源,设计广西乡村旅游MTS模型,构建平台移动端APP功能框架。【结果】建立基于大数据的广西乡村旅游电商MTS平台和设计出基于广西乡村旅游MTS模型的面向游客和企业,覆盖游客出游前、中、后各类旅行场景的广西乡村旅游电商MTS平台移动端电商APP。【建议】促进大数据技术在乡村旅游中的应用研究,推动广西乡村旅游行业快速发展。更多还原

【Abstract】 【Objective】In order to solve the problem of the shortage of rural online tourism system and the homogenization of OTA and UGC online travel system,the insufficient meeting the individualized demand,the inability to control the tourism experience and quality,the development of rural tourism in China can be promoted. 【Method】Combined with big data technology,according to the MTS business model of mobile scene travel service,with online and offline rural tourism resources in Guangxi,the MTS model of rural tourism in Guangxi is designed,and the functional framework of APP on the mobile side of the platform is constructed. 【Result】Based on the MTS concept,serving the precision poverty alleviation and integrating online and offline resources of Guangxi rural tourism,designing Guangxi rural tourism MTS model,building a mobile APP function framework of Guangxi rural tourism e-commerce MTS system,focuses on establishing Guangxi tourism big data MTS system. It is beneficial for one-stop travel service for tourists. 【Suggestion】Promoting the application of big data technology in rural tourism and the rapid development of the rural tourism industry in Guangxi.更多还原