【摘要】 基于价值共创双逻辑理论和创业拼凑的相关研究,提出一个由拼凑思维、拼凑逻辑和拼凑行为构成的新创企业拼凑过程分析框架,尝试揭示新创企业如何通过价值协调来激发资源整合过程以及在此过程中价值共创与创业拼凑之间的具体联系。本文通过案例研究深度剖析一家农村电商平台的"独角兽"企业创业历程,发现:①价值共创与创业拼凑在新创企业成长过程中是相互联系、相互融合的;②基于价值共创视角下的新创企业创业拼凑过程可具体分为三个阶段,即构念、转化和行为阶段,其中构念阶段是主导环节;③构建了价值共创视角下创业拼凑对新创企业绩效的动态影响模型,新创企业在价值共创过程中会引发连续的拼凑行为,最终给企业绩效带来积极的影响。更多还原

【Abstract】 Based on the value-creating dual logic theory and the related research of entrepreneurial bricolage,this paper proposes a new enterprise bricolage process analysis framework consisting of bricolage thinking,logic and behavior,trying to reveal how the start-up enterprises stimulate the resource integration process through value coordination and the specific link between value creation and entrepreneurial bricolage in this process.Through the in-depth analysis of the entrepreneurial process of a"unicorn"enterprise of a rural e-commerce platform through a case study,this paper finds that:① value creation and entrepreneurship bricolage are interrelated and integrated in the growth process of start-up enterprises.② from the perspective of value co-creation,the process of entrepreneurial bricolage can be divided into three stages:Conceptual stage,transformational stage and behavioral stage,in which the conceptual stage is the dominant one.③ the dynamic impact mechanism of entrepreneurial bricolage on the performance of start-up ventures is constructed from the perspective of value co-creation.In the process of value co-creation,new ventures will take some bricolage behavior,which will eventually have a positive impact on corporate performance.更多还原