【摘要】 以乳腺癌术后患者为研究对象,通过调查问卷,研究乳腺癌术后患者对义乳及义乳文胸的消费行为及需求。从患者的基本信息、消费行为、影响消费行为的因素、消费者需求4方面对术后患者的消费行为及需求进行分析,了解患者的消费行为及需求,为义乳及义乳文胸产品的设计、制作及销售提供参考与建议,以更好的为术后患者提供满意的产品。更多还原

【Abstract】 With breast cancer patients taken as the research object,the consumption behavior and demand of artificial breast and its bra were studied through questionnaire.In order to understand the consumption behavior and demand of patients,and to provide references and suggestions for the design,production and sales of artificial breast and its bra,the consumption behavior and demand of patients after operation were analyzed from the four aspects of patients’ basic information,consumption behavior,influence factors of consumption behavior and consumer demand,so that satisfactory products were offered to the postoperative patients.更多还原