【摘要】 近年来,全国各地私人博物馆大量兴起。私人博物馆在迅速扩张的同时,也遇到很多困惑与挑战。本文以大同市晋商茶博物馆为研究对象,通过对茶博物馆经营现状的分析,结合营销组合理论,为博物馆设计了符合自身特点的营销组合,帮助博物馆更好地运营,进而探讨如何将营销组合理论广泛应用于其它私人博物馆的发展中。更多还原

【Abstract】 In recent years, private museums have sprung up all over the country. With the rapid expansion of private museums,there are also many puzzles and challenges. This paper takes Datong Jinshang(Shanxi merchants) Tea Museum as the research object,through the analysis of the current situation of the Tea Museum management, combined with the marketing mix theory, designs a marketing mix according to its own characteristics for the museum to help the museum operate better. Then this paper discusses how to apply the marketing mix theory to the development of other private museums.更多还原