【摘要】 本文以产品管理、服务管理以及环境管理三大指标为核心并添加了相关15个微观因子构建了黄山风景区管理水平测度指标体系,通过实地走访和问卷调查收集黄山风景区相关微观数据。采用主层次分析法对管理水平测度指标体系进行权重分析。结果表明,产品管理、服务管理以及环境管理是黄山风景区管理水平的三大组成要素。其中,服务管理水平的提高是提升黄山风景区管理水平的关键所在;指标层中权重最高的是公共服务,说明公共服务水平的提高可较迅速地提升黄山风景区的管理水平。更多还原

【Abstract】 In this paper, product management, service management and environmental management are the core indicators and 15 micro-factors are added to construct the Huangshan Scenic Spot Management Level Measurement Index System. Through field visits and questionnaires, relevant micro-data of Huangshan Scenic Spot are collected. Major Analytic Hierarchy Process(MAHP) is used to analyze the weight of the index system of management level measurement. The results show that product management, service management and environmental management are the three major elements of the management level of Huangshan Scenic Area. Among them, the improvement of service management level is the key to improve the management level of Huangshan Scenic Spot. The highest weight in the index level is public service, which shows that the improvement of public service level can rapidly improve the management level of Huangshan Scenic Spot.更多还原