【摘要】 英国原本繁荣的出版市场被网络书店、电子书冲击得七零八落。实体书店突陷逼仄,纷纷关门大吉,惨淡谢幕。可是,恶劣的市场景况并未阻止实体书店涅槃的步履。以水石书店、福伊尔斯书店为代表的英国书店纷纷进行转型与升级,并出现复兴的新颜。文章以逆市盈利的英国实体书店为样本,着重考察和分析其逆袭的路径和规律,试图为同类书店的经营与发展提供些许可借鉴的价值和意义。更多还原

【Abstract】 The prosperous publishing market in the UK is hit by the online bookshops and electronic books. Entity bookshops suddenly meet the fate of closing their doors and going bankruptcy. However, the terrible market conditions do not prevent the entity bookshop from self-salvation. The UK bookshops, represented by the Waterstones and the Foyles Bookshop, have carried out marketing innovations and upgraded, and emerged as the faces of renewal. The article uses the UK entity bookshop making profit during the book market recession as a sample to examine and analyze the path and laws of its counterattacks, and provides some valuable ideas for the management and development of similar bookshops.更多还原