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山东兰陵国家农业公园发展的驱动机制及路径研究

Research on the Driving Mechanism and Path of the Development of Lanling National Agricultural Park in Shandong

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【作者】 梅青

【Author】 MEI Qing;Business School, University of Jinan;

【机构】 济南大学商学院

【摘要】 国家农业公园是乡村旅游发展中产业融合形成的旅游新业态。论文选取具有代表性的山东兰陵国家农业公园,在分析其发展现状的基础上,研究了兰陵国家农业公园的以政府政策方针的引领机制、旅游资源开发的核心机制、旅游市场需求的主导机制、园区建设发展的保障机制为子系统的综合驱动机制系统,提出了创新管理体制、明确主题定位、凸显兰陵特色、健全服务体系等发展路径,以期推动园区可持续发展。

【Abstract】 The national agricultural park is a new form of tourism formed in the industrial integration of rural tourism development. The paper selects the representative Lanling National Agricultural Park in Shandong to analyze its development status, on this basis,the paper studies the comprehensive driving mechanism system of Lanling National Agricultural Park based on the guiding mechanism of government policy, the core mechanism of tourism resource development, the leading mechanism of tourism market demand, and the guarantee mechanism of park construction and development. It also puts forward to innovative the management system, clear the theme positioning, highlighting the characteristics of Lan Ling, and improve the service system, so as to promote the sustainable development of the park.

【基金】 山东省社科规划项目(17CLYJ39)阶段性研究成果
  • 【文献出处】 中小企业管理与科技(上旬刊) ,Management & Technology of SME , 编辑部邮箱 ,2018年08期
  • 【分类号】F327
  • 【被引频次】6
  • 【下载频次】349
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