【摘要】 论文以防伪溯源系统的潜在客户群为研究对象,运用质量功能配置理论的思想和核心技术寻求目标客户群体的需求重要度,建立以客户需求为导向的防伪溯源系统的网络营销方案设计质量屋模型,研究并找出防伪溯源系统的网络营销方案设计侧重点,揭示网络营销中企业、防伪溯源系统、客户需求之间的关系,发现营销宣传的重点。更多还原

【Abstract】 The paper takes the potential customer group of the anti-counterfeit traceability system as the research object, uses the thought and core technology of the quality function configuration theory to seek the demand importance of the target customer group, establishes quality house model of network marketing scheme design based on the customer demand oriented anti-counterfeit traceability system, studies and finds out the focal point of the network marketing scheme of anti-counterfeiting traceability system, reveals the relationship among enterprises,anti-counterfeiting traceability system and customer demand in network marketing, and finds out the key points of marketing propaganda.更多还原